MarketingProfs Daily Fix Blog » Laurel_Delaney

How Big Is Your Global Sphere?

Laurel Delaney — Wed, 30 May 2007 13:00:36 +0000

Last week I gave a talk on Surviving in the Global Economy and one of my keynote slides really resonated with the audience. It was a question I posed to the audience: What does your global sphere look like?

And what I mean by that — which I explained at great length to the attendees — was if someone were to Google you or your company name, would you be first up (almost like going to bat) in ranking? The higher your ranking, the higher your global presence.
So the more you use social media (blogs, podcasts, YouTube, SecondLife) and social networking (Facebook, MySpace, Twitter), the better off you will be in getting attention to your business via the Internet.
I did a test on my claimed territory which is “global small business” and it came up second. Not bad considering first is a small business directory — not a person or a business. Then, I did a test on “Laurel Delaney” and guess who’s up first? My company.
Go ahead … Google yourself to see whether you have a strong global presence because if you do, the more influential you are in the world marketplace. If you don’t, better get working on the next social media opportunity.

Is Friedman’s Flat World Deeply Skewed?

Laurel Delaney — Tue, 08 May 2007 11:20:17 +0000

Many of us have read Thomas Friedman’s The World Is Flat, and now comes a new book by Ronald Aronica and Mtetwa Ramdoo who put air — not sure hot or cold — into Friedman’s flat world.

After reading their commentary, let me ask you this: Do you think Friedman’s vision of the globalized world is a deeply skewed account of globalization?
I wonder what Christopher Columbus would have thought of this whole debate? And what about the folks who produced Around the Flat World in Eighty Days and Love Makes The World Go Flat?”
Think they care?

The Many Advantages of Exporting

Laurel Delaney — Tue, 17 Apr 2007 13:41:45 +0000

Exporting offers all sorts of advantages, from increasing sales and profits to creating jobs and fostering wealth. But there are other ways in which exports help our economy.

For example, global economies of scale and competition lowers prices for consumers, increases the variety of goods and services available, and gives the parent firm larger global market share.
Dr. Thomas Duesterberg, president and CEO of the Manufacturers Alliance/MAPI, makes this point and others in his substantive article, “The Competitive Edge: Exporting Offers A Global Advantage.” See whether you agree with his analysis.

2 Kinds of Enterprises

Laurel Delaney — Wed, 11 Apr 2007 11:30:06 +0000

In the future, there will be two kinds of enterprises: those that go global and those that die.

Why? You can find out here.
Don’t let the length of the manifesto put you off. There’s something in it for everyone. I suggest you read it in full PDF file format capabilities.

3 Steps to Find Export Information by Country

Laurel Delaney — Thu, 05 Apr 2007 11:19:46 +0000

Going global doesn’t have to be as complex as people make it out to be. To get started, I recommend you learn everything there is to know about a market before you do business there. And it’s easy to access that kind of information.

1. Explore the U.S. Commercial Service site and select a country you wish to export to.
2. Next, click on Contact Us in the left sidebar.
3. Send an email — it’s already set up for servicing your needs — asking for assistance.
You are looking for customers, right? Then ask them how to find them! After all, that’s what our tax dollars pay for.