Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Kids’ beverages are changing. Functional drinks are hot and getting hotter. As manufacturers of children’s beverages innovate, package designers should likewise innovate. They are.
Bottom line: parents are searching for healthier beverages for their kids, but kids don’t buy into “healthie…
Continue reading "Is it a Drink or a Toy?"Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald’s-branded products taste better than its unbranded (but identical) counterparts. This “revelation” is supposed to make us think that…
Continue reading "Taking Responsibility for Our McActions"I recently got back from the Kid Power conference in Orlando where I chaired two tracks: the “TV, Internet, Mobile & Beyond” track and “Promotions” track, respectively….
I’ve got to tell you, this conference was an eye-opener for lots of people.
Social networks. . . MySpace.com and Facebook.com?…
