I recently joined Facebook at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he’ll be covering Facebook as an analyst. He has been a big believer in the power of Facebook as a social networking/community site for some time. I am becoming more of a…
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Monday, August 13, 2007
The Top 3 ‘New’ Rules of Marketing and PR
As creator and host of a podcast called Marketing Voices for PodTech, I interview many thoughtful guests. One of the recent interviews I did was with David Meerman Scott who wrote a book called The New Rules of Marketing and PR. For this podcast, I asked David Scott to give listeners his top three …
Continue reading "The Top 3 ‘New’ Rules of Marketing and PR"Monday, July 30, 2007
Strategic Marketing: Disappearing or Just in Hibernation?
As a marketing professional for more than two decades, I have seen the value that strategic marketing brings to a company.
I have been very fortunate to work with many great product and professional service companies during my career from Apple Computer and Intel to Levi Strauss, Mayfield Fund, Go…
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