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Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today’s volatile and chaotic marketplace, some executives argue that it’s better to “fly by the seat of your pants” and skip forecasting. What happens when strategic…
Continue reading "When Strategic Planning Gets Locked in the Basement"Tags: adverse events, Bear Stearns, Black Swan, Enron, forecasting, Jeff Skilling, strategic marketing, strategic planning
Posted at: 9:47 am in Featured Posts, Marketing Leadership, Marketing Strategy, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (827)
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