Intuition | MarketingProfs Daily Fix Blog

Posts Tagged ‘intuition’

Tuesday, December 9, 2008

Decisioning in Volatile Times–Probability, Intuition or Inaction?

No doubt, we live in volatile times. The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important decisions because they cannot “peer around the corner.” Some marketing executives are asking…

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Tags: consumer confidence, decision making, forecasting, intuition, modeling, Nassim Taleb, new markets, new paradigm, probability, statistics
Posted at: 7:39 am in Customer Behavior, Featured Posts, Marketing, Marketing Analytics and Modeling, Marketing Strategy | Permalink | Comments (28) | Trackbacks (93)

Thursday, October 25, 2007

Glorifying The Gut

Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?

A recent article in Fast Company titled, “Going for the G…

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Tags: analytics, data driven, decision making, empirical, evidence, experimentation, fact based approach, gut thinking, intuition, Paul Barsch, quant jock, rational
Posted at: 7:47 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (19) | Trackbacks (93)

Friday, September 14, 2007

The Perils Of Intuition

A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks “look right” and are worth giving special attention. Unfortunately, this hotelier has probably just…

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Tags: analysis, analytics, at a glance, Blink, CLV, CRM, data driven, decision making, Hermes, intuition, Malcolm Gladwell, profitability, Segmentation and Targeting, thin slicing, WSJ
Posted at: 7:08 am in Featured Posts | Permalink | Comments (29) | Trackbacks (93)