Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"It is easy to build a Web site these days. And with a raft of online tools and systems like blogs, YouTube, Facebook, MySpace, etc., it is even easier to kick start a blog or social media experiment. But participating or building these does not necessarily constitute a “web strategy.”
What so ofte…
Continue reading "The Importance of a ‘Web Strategy’"There are few better websites than the BBC, and there are few organizations that truly get what the Web is about better than the BBC. I came across a set of 15 BBC Web Principles some time ago, and thought, “These should be the principles of the Web.”
Fully seven of the principles could be summari…
Continue reading "7 Main Principles of the Web"How often do you allow yourself to go unwired is the question of the day at Jeff Pulver’s blog. Interesting question indeed.
I just spent the weekend unwired, and it was great. It’s something I rarely ever do, if only because the email pile-up is too awful to contemplate on a regular basis. And m…
Continue reading "Constantly Connected: Are You Addicted?"Just in: An interesting short article from Brandweek, citing a study conducted by WPP’s GroupM–a consultancy that offers advertising and marketing services worldwide. GroupM reported that, for the first time, the company will place more than $2 billion in online advertising for its clients…
Continue reading "Brands Must Have an Online Presence"Well, Zazzle.com isn’t exactly OLD (even in Internet years). But they seem to be doing things a lot differently than when I first met them in 2002. As a result, they are getting ancient customers like me totally re-engaged with their Web site.
If you haven’t heard of Zazzle, it’s a business that…
Continue reading "You CAN Teach an Old Dog New Marketing Tricks"In a hateful piece of yellow journalism South African Sunday Times columnist David Bullard skewers bloggers as “people who wouldn’t stand a hope in hell of getting a job in journalism.”
Most blog sites, he rages, “are the air guitars of journalism…. It’s even sadder when someone reads them.”
Bu…
More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice…
Continue reading "The Problem of Dirty Data"