Two years ago less than half of all consumers used search to find a local business. But today that number is upward of 74%!
However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t ha…
Continue reading "Yodle: Managing the Long Tail for the Long Tail!"Since I spend most days in front of a computer screen, I am an early adapter to things online. So when I heard about Google Chrome launching yesterday, I downloaded it in the afternoon. I also uninstalled it two hours later.
It’s not that it isn’t good. It has plenty of merits. It’s a very simple …
Continue reading "Have You Tried Google Chrome Yet?"My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But this time was different; for over a year my wife had been planning a trip to Turkey with a family we tend to travel well with.
Of course April is always a busy time in life as well as at work, and y…
Continue reading "Turkey and the Internet"One of the most difficult things to do when you know something is remember what it was like to not know it. This is of particular importance when you are building websites for for someone other than you. This was brought into clearer focus when I finished reading The Design of Everyday Things, which…
Continue reading "The Difference Between Success and Failure"Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
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Continue reading "The Myth of Brand Engagement"Reports on the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with Twitter and Facebook, among other business/social networks, I am not about to give up daily blogging. And at the C-level, a lot of companies are finally…
Continue reading "Reports of Blogging’s Death Are Greatly Exaggerated"A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"It is easy to build a Web site these days. And with a raft of online tools and systems like blogs, YouTube, Facebook, MySpace, etc., it is even easier to kick start a blog or social media experiment. But participating or building these does not necessarily constitute a “web strategy.”
What so ofte…
Continue reading "The Importance of a ‘Web Strategy’"