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MarketingProfs Daily Fix Blog
Sharon McCarthy recently conducted an interesting survey of MENG members.
Executive Summary ….
Here are the top definitions for the word “interactive”, although if you look through the entire list, you could probably group more of the items together–but for our purposes it worked.
Just a …
One of the most difficult things to do when you know something is remember what it was like to not know it. This is of particular importance when you are building websites for for someone other than you. This was brought into clearer focus when I finished reading The Design of Everyday Things, which…
Continue reading "The Difference Between Success and Failure"Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
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Continue reading "The Myth of Brand Engagement"