Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to…
Continue reading "5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them)"Posts Tagged ‘interactive marketing’
Wednesday, November 10, 2010
7 Ways to Improve Your Landing Pages
There’s no better (and more efficient!) way to increase the return on your online marketing spend than by improving your landing pages. With that in mind, here are 7 sure-fire ways to give your landing pages an instant conversion boost.
1. Have a Clear Call to Action
Make sure your call to act…
Continue reading "7 Ways to Improve Your Landing Pages"Thursday, March 26, 2009
The Future of Advertising Is One Word …
Contextual
Now I know this isnt such a new statement – but consider these clues…
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release of t…
Continue reading "The Future of Advertising Is One Word …"Monday, February 16, 2009
World Wide Rave – Works!
In David Meerman Scott’s ebook Lose Control of your Marketing, he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave, due out in March.
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySp…
Continue reading "World Wide Rave – Works!"Wednesday, November 19, 2008
Secrets of Web Analytics: A Podcast with Avinash Kaushik
Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik, you must hear this podcast …. I guarantee you will learn something!
Sometimes you meet someone so passionate about something that it’s contagious and …
Continue reading "Secrets of Web Analytics: A Podcast with Avinash Kaushik"Wednesday, October 22, 2008
Using Email to Improve Profit
Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers …. but actually they should.
Everything has a cost associated with it and email is no exception …. so this podcast focuses on how much lift in revenues and profits you can get out of your em…
Continue reading "Using Email to Improve Profit"Wednesday, October 8, 2008
Putting a Virtual Events Strategy in Place
If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events …. but I was never truly enamored with Second Life and was not in favor of it for business from the start. (Must have been that scary looking penguin that tried to strike up a…
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