MarketingProfs Daily Fix Blog

Posts Tagged ‘Innovation’

Tuesday, May 14, 2013

Ice Cream Slingers Turn a Good Product Into a Great Customer Experience

Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.

Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…

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Tags: Branding, customer experience, customers, Innovation, Marketing
Posted at: 10:04 am in Customer Relationships, Featured Posts, General Management, Headline | Permalink | Comments (2) | Trackbacks (1562)

Monday, May 13, 2013

The Frugal Content Marketer’s Secret Weapon: Fiverr

There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…

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Tags: Content, Content Marketing, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 10:07 am in Content, Content Marketing, Featured Posts, General Management, Headline, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1562)

Wednesday, May 8, 2013

Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

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Tags: Content, Content Marketing, customer experience, Innovation, Marketing, MarketingProfs, Social Media
Posted at: 9:53 am in Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media | Permalink | Comments (0) | Trackbacks (1562)

Thursday, April 18, 2013

Five Ways That a Video Blog Can Work Wonders for Your Brand

Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
…

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Tags: Content, Content Marketing, customers, Innovation, Marketing, video
Posted at: 10:04 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing | Permalink | Comments (7) | Trackbacks (1562)

Monday, April 15, 2013

Seven Reasons Your Company May Want Its Own Mobile App

The latest mobile technology has made it possible for virtually every company and every type of company to create an app.

An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …

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Tags: apps, Content, Content Marketing, Innovation, Marketing, Mobile Marketing
Posted at: 10:02 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing Tools, Mobile Marketing | Permalink | Comments (7) | Trackbacks (1562)

Thursday, April 11, 2013

Four Questions to Ask Yourself Before Adapting Traditional Marketing Techniques for Social Media

Why have only 34% of marketers generated leads using Twitter? Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing?
…

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Tags: customers, Email Marketing, Innovation, Marketing Strategy, Social Media, Strategy and Tactics
Posted at: 10:02 am in Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1562)

Monday, March 18, 2013

Mobile Marketing Creates a Buzz for Live Events and Keeps Them Humming

Have you ever taken your mobile phone to a concert or football game? Of course, you have. How about your laptop? We didn’t think so.

By definition, live-event attendees are not in front of their laptops or TVs, so that little device in their pocket or purse opens up a new world of marketin…

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Tags: Content, customer experience, Innovation, Marketing, Mobile Marketing
Posted at: 10:01 am in Customer Behavior, Featured Posts, Headline, Marketing, Marketing Tools, Mobile Marketing | Permalink | Comments (1) | Trackbacks (1562)

Friday, January 4, 2013

Free Friday: Learn How to Make Your Videos Rock in 2013

With digital devices constantly on hand, we’ve become a world of aspiring mini-Spielbergs. No matter what the event—our child’s winning soccer goal, a laughter-filled party, the going-ons at work, or pet shenanigans—we’re eager to save the moment on video.

Creating videos quickly requires har…

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Tags: Innovation, Marketing, MarketingProfs, seminars, video marketing
Posted at: 5:11 pm in Featured Posts, General Management | Permalink | Comments (0) | Trackbacks (1562)