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Posts Tagged ‘Innovation’
Tuesday, November 15, 2011
Newsjacking: A New Approach to PR
The traditional PR model is dead.
Traditional PR sticks close to the script, embargoes press releases, follows a prescribed timeline, and all that. But here’s the problem: Conversations careen with such speed and velocity that you need to rethink your approach if you want to be part of them, sa…
Continue reading "Newsjacking: A New Approach to PR"Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"Monday, October 10, 2011
3 Reasons to Start Podcasting Today
I like to think of podcasting as the overlooked, red-headed stepchild in the content marketing family. It’s rarely shown any love, even though it’s a wonderful tool for your brand and a great addition to nearly any content marketing strategy.
Why do many content marketers ignore podcasting? I…
Continue reading "3 Reasons to Start Podcasting Today"Friday, October 7, 2011
What the Starbucks Card Teaches Us About the Future of Transactions
A guest post by Bob Knorpp of The Cool Beans Group.
I was among the skeptics. Why would I want a Starbucks Card? After all, it was an extra, meaningless step in the coffee-purchasing process. Why would I use my credit card to put money on a card to buy my coffee, when I could have just as easily …
Continue reading "What the Starbucks Card Teaches Us About the Future of Transactions"Tuesday, October 4, 2011
What a Blockbuster Film Reveals About Changing Consumer Appetites
A guest post by Duke Greenhill of Greenhill+Partners.
The recent summer blockbuster, Rise of the Planet of the Apes, though perhaps not vying for membership in the annals of film art, has earned a substantial berth in the chronicles of marketing.
Film and marketing are similar: the latter bein…
Continue reading "What a Blockbuster Film Reveals About Changing Consumer Appetites"Friday, September 30, 2011
3 Reasons Video Isn’t as Scary as it Seems
Video has a tough reputation around the content marketing block. Video is scary. Video is hard. Video isn’t for B2B. Wrong, wrong, wrong. Video’s bark is a lot louder than its bite.
Here’s why video isn’t as scary as people think.
1. It doesn’t have to be perfect. Of course, we want everything…
Continue reading "3 Reasons Video Isn’t as Scary as it Seems"Monday, September 19, 2011
5 Ideas for Creating Sales-Driving Thought Leadership Content
You have a great product, a big marketing budget, and a hard-working sales team. But what do you really need to set your organization apart from the competition? Great thought leadership content.
Whether you’re a B2B or B2C, powerful thought leadership content can really propel your company into …
Continue reading "5 Ideas for Creating Sales-Driving Thought Leadership Content"Wednesday, June 22, 2011
5 Simple Rules for (Really) Going Green
A guest post by Len Dreifort of the Work Coach Cafe.
What is green marketing? It’s basically about selling products and services based on their environmental merits. Green marketing has been a significant force in creating the sizable and growing market for sustainable products and services. Comp…
Continue reading "5 Simple Rules for (Really) Going Green"