Wednesday, July 1, 2009

Why Capacity Management Matters to Marketers

In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should…

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Tags: analytics, capacity management, customer satisfaction, demand planning, exponential growth, forecasting, Great Recession, growth projections, information technology, prediction, supply and demand, what if scenarios
Posted at: 9:19 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (10) | Trackbacks (93)