Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that…Continue reading "Shock and Awe: FDA Takes Wrong Approach to Influence Smokers"
Posts Tagged ‘influence’
Monday, November 29, 2010
Film specialist Ellen Summerfield says that movies can challenge our values and even raise awareness of other cultures. And in terms of exposing finance’s “survival of the fittest” culture, there are few films better than Oliver Stone’s Wall Street. Interestingly, while Oliver Stone had…Continue reading "Examining the Wall Street Effect: Greed Revisited"
Monday, August 10, 2009
We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent here. We “satisfice.” Satisficing is the reason your elevator pitch failed after the first ten seconds, your product positioning was met with glazed eyes in the market and your brilliant idea…Continue reading "‘Satisficing’ and the Death of Good Ideas"
Monday, July 6, 2009
Tuesday, February 5, 2008
The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…Continue reading "Tipping Points and the Psychology of Influence"