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Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we’ve made progress with tracking the right metrics and aligning more closely with the executive suite, would marketing …. as a…
Continue reading "Should Marketing Report to the CFO?"Tags: customer retention, increase innovation, marketing reporting structure, marketing reporting to CFO, Marketing Strategy, reduce costs
Posted at: 7:14 am in Featured Posts, Marketing Leadership | Permalink | Comments (37) | Trackbacks (828)
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