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MarketingProfs Daily Fix Blog
Imagine the conversation around the weekly marketing meeting. The Boss arrives. The email team goes first:
“We saw some erratic results on response and revenues this week. I really don’t know why, but we think that Yahoo! is blocking some of our messages (I never got it in my personal account)&n…
Continue reading "Optimistic Email Reporting May Be Depressing Revenue Opportunity"I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing’s high ROI and low investment – and seemingly endless capacity for earning higher and…
Continue reading "What Will Your 2009 Legacy Be?"