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I did a double take as I entered the gallery. What was the DKNY logo doing on the wall of the Walker Art Center? Is this art? Or branding?
Look again: It’s DRNK, not DKNY.
DRNK is Christopher Wool’s 1990 painting, Drunk II, one of several four-letter-word paintings Wool created that purposely dro…
Continue reading "Art or Logo? How a Familiar Four-Letter Brand Affects Perception"Yesterday’s Wall Street Journal reported Ikea To Pluck Heartstrings: Ads Focus on Love of House to Combat Market Downturn. Smart move by Ikea.
The home-furnishings giant is hoping its “Home is the most important place in the world” campaign will help homeowners fret less about the effects of the h…
Continue reading "Ikea and Customer Happiness"