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When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school’s mantra: Don’t tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra…
Continue reading "What Does Your Customer Look Like?"Tags: answers, communications, ideal clients, ideal customers, Marketing, messages, questions, stories
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