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MarketingProfs Daily Fix Blog
You want to do it all. You want to have impact. And you want to grow your stature. You want a raise.
You think you have to do everything. Integrate social media. Drive Web traffic. Optimize spend on paid search. Launch a video strategy. Nurture leads. Publish original conten…
Continue reading "Why Are You Doing What You’re Doing?"A year ago, with sales dwindling and its stock in the toilet, (where it remains), Dell started a customer-focused blog.
The blog got off to a rocky start since it shared a URL with a porn site, and it initially refused to talk about the elephant in the room – Dell Hell.
Has Dell’s reputation for …
I’m a huge fan of Anu Garg’s A Word a Day newsletter. Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value proposition: a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is…
Continue reading "Job Titles 2.0: Brilliant, Bullshit, or Both?"