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MarketingProfs Daily Fix Blog
A recent McDonald’s ad caught the eye of Business Week writers recently. “It’s Not a McJob, It’s a McCalling” caught my eye since internal branding and team building are ever hot topics these days.
The ad in question depicts an executive woman who says: “A high school kid takes a job at McDonald’s…
Continue reading "Marketing to Employees: Hearing a ‘McCalling’"There are few things that irk me more than when people misrepresent or otherwise unjustly disparage the quality of the people serving in uniform. MSNBC recently published an article that typifies this a form of subtle disrespect, even if it was written in good faith.
Apparently, in business, forme…
Continue reading "Hiring Matters: What Veterans Can Do For You"