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One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…
Continue reading "Content Rules: One Key Element That Can Set Your Content Apart"Tags: ann handley, Content, Content Marketing, Content Rules, David Meerman Scott, Eloqua, hubspot
Posted at: 2:26 pm in Content, Content Marketing, Featured Posts, FeaturedPosts, Marketing Thought Leadership, Social Media, Strategy and Tactics | Permalink | Comments (22) | Trackbacks (827)
A commenter to one of my recent posts asked whether more personal, “slice of life” style content — such as posts about staff days out and/or office antics — is appropriate for a corporate or business blog. Here’s my response.
It depends on your goals
Every blog needs to have a reason to exist. L…
Tags: bizzuka, business blogging, corporate blogs, hubspot
Posted at: 9:58 am in Featured Posts | Permalink | Comments (15) | Trackbacks (827)
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