In the previous post in this DailyFix series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book “Free Prize Inside” and an expanded explanation of remarkability…
Who: Seth Godin
What:”Being Remarkable”
It’s not enough simply t…
How do you break your company or product away from the pack of sameness? You’re probably in a business where it can be difficult for customers to distinguish the difference between your products/services and those of your competition. So, how do you stand apart from the crowd? Tom Peters in his book…
Continue reading "How to Be Different: Create ‘Wow’"In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how to create a #1 brand. While you may be familiar with product differentiation these fellas talk about both product and brand…
Continue reading "How to Be Different: ‘Dominant Selling Idea’"You probably know Marty from his book “The Brand Gap.” His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to create and harness the power of differentiation in a cluttered marketplace.
Who:Marty Neumeier
What:Zag! Be Different. No, REALLY …
Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being invisible.” What stands out more in a field of average cows than a purple cow?
Who:Seth Godin – Author, speaker and marketing guru.
Wha…