I recently began to wonder how many of the airlines and hotel chains have really considered “Customer Lifetime Value” in the creation of today’s largely calendar-driven loyalty programs. Beyond the motivation to examine year-over-year performance, how was it decided that one year is an adequate…
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Wednesday, November 19, 2008
Monday, August 20, 2007
Who Pays $30K a Night for a Hotel Room?
Unless you’re part of the House of Saud, who really books a $30,000 a night room? Brian Honan, the marketing director for the Four Seasons, New York, says there’s a small but growing number of super-wealthy globetrotters willing to pay such lofty sums. “Perhaps more than most people realize,” he…
Continue reading "Who Pays $30K a Night for a Hotel Room?"