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Dear CMO: The back story to this post is that I originally wrote a piece chiding SABMiller for sponsoring the somewhat distasteful Folsom Street Fair in San Francisco, a local event catering to a sub-segment of the gay population that leans, shall we say, to the extreme.
My criticism is warranted …
Continue reading "Good Intentions and Bad Executions"Tags: AIDS, event marketing, Folsom Street Fair, HIV AIDS, Marketing, Marketing Strategy, Note to CMO, SABMiller, Stephen Denny
Posted at: 10:26 am in Featured Posts | Permalink | Comments (14) | Trackbacks (827)
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