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MarketingProfs Daily Fix Blog
Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appear credible and trustworthy. The questions come do…
Continue reading "Why Do Businesses Choose One Consultant (or Employee) Over Another?"By anyone, I mean customers and clients. The inspiration for this post came months ago when someone here at the Fix, I think it was Ann, wrote a post. I don’t recall the specific post… but what I do remember is that the post generated a few comments about phrases that drive people nuts. Two of…
Continue reading "Does Anyone Care What We Think?"A recent McDonald’s ad caught the eye of Business Week writers recently. “It’s Not a McJob, It’s a McCalling” caught my eye since internal branding and team building are ever hot topics these days.
The ad in question depicts an executive woman who says: “A high school kid takes a job at McDonald’s…
Continue reading "Marketing to Employees: Hearing a ‘McCalling’"There are few things that irk me more than when people misrepresent or otherwise unjustly disparage the quality of the people serving in uniform. MSNBC recently published an article that typifies this a form of subtle disrespect, even if it was written in good faith.
Apparently, in business, forme…
Continue reading "Hiring Matters: What Veterans Can Do For You"