Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Lesson 1: “Executive engagement is critical”
That’s what Sandy Carter told me when I had asked her about the appropriate level of executive engagement in social media.
“It’s a question of credibility,” she explained, adding that it was “almost unethical” for executives to advocate use of socia…
Continue reading "“Social Media Is Not Just About Marketing” Or 3 Things I’ve Learned From IBM’s Sandy Carter"Tags: High Tech Marketing, IBM, Social Media
Posted at: 9:13 am in Featured Posts, Social Media, Strategy and Tactics | Permalink | Comments (9) | Trackbacks (828)
I’ll be honest; I didn’t either.
Thankfully, John Overridex at Geek-o-pedia did and was willing to share them with us!
As you can see, three of his four resolutions – to be more focused in social media efforts; to integrate social media with “other tools in the marketing arsenal;” and to rely …
Continue reading "Did You Make Any Social Media Resolutions for 2010?"Tags: b2b marketing, High Tech Marketing, Social Media, SocialTech 2010
Posted at: 9:04 am in Featured Posts, Integrated Marketing Communications, Marketing Strategy, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (828)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
