Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…
Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"Posts Tagged ‘health and social issues’
Thursday, November 1, 2012
What’s the Role of Transmedia Storytelling in Marketing?
Tags: audiences, banner ads, consumers, engagement, entertainment education, Entertainment Industries Council, entertainment industry, Facebook, health and social issues, Hollywood writers and creators, marketing tactics, mobile phones, multiple channels, Nedra Kline Weinreich, nonprofit marketing, nonprofits, PRISM Awards, product placement, products, stories, storytelling, television, transmedia storytelling, TV, TV commercials, Twitter, YouTube
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