SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif., (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business…
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Tuesday, February 5, 2008
Tipping Points and the Psychology of Influence
The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…
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