In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…
Continue reading "New Markets: Too Late For Green Technology?"Posts Tagged ‘growth’
Thursday, January 7, 2010
Wednesday, May 6, 2009
China: Implications of an Emerging Middle Class
As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…
Continue reading "China: Implications of an Emerging Middle Class"Monday, June 9, 2008
How to Add 10 New Clients in the Next 12 Months
Social Media and Social Networking can be effective tools for growing our businesses when they are part of our marketing mix. However, if they are the sole source of our marketing plan, we fail to reach the majority of our potential customers, especially if we are a B2B business.
Let’s get real! M…
Continue reading "How to Add 10 New Clients in the Next 12 Months"Friday, March 28, 2008
Why Does Big Mean Bad? And Can It Be Avoided?
It’s a phenomenon and seems inevitable. A story played time and time again. A small business is built, grows with wild success, and then loses its tarnish. Every big business we consider bad was once a Mom and Pop.
When I mean bad, I don’t mean they necessarily are poorly run, or are bad to the en…
Continue reading "Why Does Big Mean Bad? And Can It Be Avoided?"