I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…
Continue reading "Re-casting How We Think About B2B Marketing Automation"Posts Tagged ‘Groundswell’
Thursday, January 21, 2010
Re-casting How We Think About B2B Marketing Automation
Tags: B2B buyer, b2b marketing, B2B Marketing University, buyer-centric marketing, Buying Cycle, CRM, Groundswell, interactive marketing, Lead Generation, Marketing, Marketing Automation, Marketing Strategy, strategic marketing automation, Strategy and Tactics, Technology, Web 2.0, Web_2.0
Posted at: 10:06 am in Featured Posts, Headline, Integrated Marketing Communications, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Planning and Measurement, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (826)
Monday, May 19, 2008
Riding the Groundswell of Social Media: A Podcast with Charlene Li
Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has…
Continue reading "Riding the Groundswell of Social Media: A Podcast with Charlene Li"Tags: Groundswell, Social Media
Posted at: 9:00 am in Featured Posts | Permalink | Comments (1) | Trackbacks (826)
