Socially and environmentally responsible living and business practices are becoming more and more of a priority – thanks to peer influence and consumer demand. From the gem industry to the furniture industry to the lawncare industry, our friends/neighbors; and, as marketers, our customers, are…
Continue reading "Bastions of American Way Go Green"Posts Tagged ‘green_marketing’
Wednesday, May 2, 2007
Friday, April 27, 2007
Marketing Green: It’s All About the Follow-Through
New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days — and that they appreciate learning about it via ad campaigns. In the recent MediaPost article on the findings, Sarah Mahoney wrote…
“In its survey,…
Continue reading "Marketing Green: It’s All About the Follow-Through"Wednesday, April 25, 2007
GE Wins ‘Most Admired’ Billing
Sunday, April 22nd was Earth Day. Time for companies to take stock of what can be done and to applaud what’s already being done Earth-wise…
This year’s Fortune 500 Ranking of America’s largest corporations has been published. What I focused on is the “Most Admired Companies of 2007.”
Fortune’s s…
Friday, April 20, 2007
Smart Marketing with a Slimmer (and Greener) Michelin Man
I had to buy new tires for my Subaru last year, and one of the biggest things on my mind was: where will the old ones end up? And, here along the Vermont side of Lake Champlain, we recently had much to-do about a possible tire-burning plant just across from us in New York (public opinion against it…
Continue reading "Smart Marketing with a Slimmer (and Greener) Michelin Man"