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“What a scam!” I thought while drying myself off with the hotel towel. I reached over and read the card the hotel left in the basket among the soaps and slew of mini-shampoo bottles.
It explained how they care about our world and that by reusing my towel again and not changing the sheets everyday …
Continue reading "EcoSploitation"Tags: environment, global+warming, green, marketing message
Posted at: 8:37 am in Featured Posts | Permalink | Comments (27) | Trackbacks (826)
As we get closer to the MarketingProfs BtoB Forum, all of us speakers are going through the usual “turn in your speeches so we can make handouts” hustle. (Thanks for putting up with us, Shelley!)
I’ve never been a big environmentalist. Never been anti either. Just neutral.
But I’m increasingly awa…
Tags: green, sernovitz, word-of-mouth
Posted at: 9:32 am in Featured Posts | Permalink | Comments (7) | Trackbacks (826)
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