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Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and objects.
However, the a…
Continue reading "The GPS Revolution: Benefit or Bane?"Tags: analytics, applications, geospatial, Google Earth, GPS, location aware, location based services, location information, Mobile, Privacy, Segmentation and Targeting, tracking
Posted at: 8:00 am in Featured Posts, Global Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (816)
Ever wondered what the “rhythm” of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve…
Continue reading "Rendering Real-Time Roaming in Rome"Tags: analytics, customer experience, geospatial, GPS, Mobile, Mobile Marketing, monitoring, pattern recognition, Pricing, Privacy, real time, social network analysis, visualization tools
Posted at: 9:01 am in Customer Behavior, Customer Relationships, Featured Posts, Global Marketing, Market Research, Marketing Analytics and Modeling, Marketing Strategy, Mobile Marketing, Pricing, Social Media | Permalink | Comments (11) | Trackbacks (816)
What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to “mine” call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that’s old hat…
Continue reading "What’s Next for Marketing? Reality Mining"Tags: advanced analytics, algorithms, data collection, data mining, GPS, location based services, personalization, prediction, privacy issues, reality mining, social network analysis, Social networking
Posted at: 11:11 am in Ethics, Featured Posts, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (33) | Trackbacks (816)
As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on “price” as a way to immediately improve top line revenues and profitability.
Dynamic pricing, or pricing based on supply and demand, seasonality, or other events is po…
Continue reading "The End of Fixed Pricing?"Tags: analytics, data_warehousing, dynamic_pricing, fixed_pricing, GPS, Paul_Barsch, Segmentation and Targeting
Posted at: 8:35 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Pricing | Permalink | Comments (11) | Trackbacks (816)
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