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Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…
Continue reading "Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?"Everyone uses search engines, especially Google, which seems to be taking over the world. So, if you have great first-page listings, you will make great money—no matter what niche you’re in. You have an unlimited supply of traffic coming to your website month after month. All you need to do is…
Continue reading "Stop Thinking About SEO and Relax Already"Google uses mind games to make sure that our sites are natural and clean. How does Google do this? Well, it plays on our reactions to fluctuations and puts time delays, strange results, and other things into the mix.
Check this patent pending from Google to get some insight into the games it pla…
Continue reading "Is Google Playing Mind Games With You?"As always, Google has been busy creating cloud-based tools in search of fresh revenue streams and adding market share. Some tools like Google Docs, Gmail, and Google Alerts are amazing, and some are not so amazing.
The newest tool is the Google Consumer Survey Tool, which extends the spirit of Ad…
Continue reading "Marketing Experts Speak Up Against Google’s Consumer Survey Tool"A guest post by Amanda DiSilvestro.
SEO can sometimes get overwhelming. Requiring keyword research, backlinks, and images, SEO isn’t something that you can do in 10 minutes.
For that reason, more and more companies are beginning to hire an SEO team or to outsource their SEO efforts to a pro…
Continue reading "SEO for Bing and Yahoo: Is It Really Worth the Effort?"A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
After your team optimizes a…
Continue reading "Three Tips to Inspire More Clicks in PPC Campaigns on Google"On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…
Continue reading "Five Things I Learned Recording Marketing Smarts Live in Seattle"
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