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Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Continue reading "A Social Media Wish List for 2012"Tags: Content, custom content, Facebook, Google, LinkedIn, Marketing, posts, Social Media, Social networking, Twitter
Posted at: 10:44 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (16) | Trackbacks (804)
Marketers are rioting in the streets, overjoyed that Google+ has finally graced us with business pages. Oh, wait, that wasn’t really the reaction at all, was it?
By now, most marketers have heard that Google+ rolled out Pages, a way for brands to use the social network. The reaction among Team M…
Continue reading "Marketers React: Google+ Branded Pages"Tags: Google, Marketing, Social Media
Posted at: 10:20 pm in Featured Posts, Headline, Social Media | Permalink | Comments (6) | Trackbacks (804)
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of…
Continue reading "Has Personalized Filtering Gone Too Far?"Tags: algorithms, Facebook, filtering, Google, Match.com, Online Advertising, PageRank, personal freedoms, security and privacy
Posted at: 9:56 am in Content, Featured Posts, Headline, Marketing Analytics and Modeling, Social Media | Permalink | Comments (10) | Trackbacks (804)
So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but you want to make sure G+ is the real thing?
Better get busy! Google has already grown to 25 million-plus users in only a few weeks, and it could be opening the floodgates to brands soon. (Ford is already test-driving…
Continue reading "7 Ways for Marketers to Maximize Google+ Now"Tags: Branding, Google, Social Media, Strategy and Tactics
Posted at: 9:54 am in Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (28) | Trackbacks (804)
I was explaining the concept of Google+ to my 14-year-old daughter. At least, I was attempting to. Every feature as I expressed it was met with something like, “So? You can do that on Facebook, too.” Or “Facebook allows that.” And “That’s not new. Facebook has something similar.”
Did I mention sh…
Continue reading "The Video That Answers the Question: What Is Google+ (and Why Should I Care?)"Tags: Google, Google owns everything, google plus, marketers, Social networking, social networks
Posted at: 9:41 am in Featured Posts, Headline, Social Media | Permalink | Comments (14) | Trackbacks (804)
As many people are now coming to realize, Google+ is not the threat to Facebook everybody thought it was. Its simplicity, listing functionality (circles), and posting/replying protocols bring it much more into Twitter’s camp. Functionality aside, many argue that it is the pure, people and knowledge…
Continue reading "Lose the 10% and It’s Game Over for Twitter"Tags: Google, google plus, Twitter
Posted at: 10:16 am in Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (18) | Trackbacks (804)
A guest post by Jason Miller of Zoomerang.
Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers’ wants and needs. Do you wonder what your customers are saying about your product or service across…
Continue reading "5 Free & Easy-to-Use Listening Tools for Monitoring Social Media"Tags: customer experience, Facebook, Google, Marketing, Social Media, Strategy and Tactics
Posted at: 9:56 am in Customer Behavior, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (10) | Trackbacks (804)
Thanks to my eternally trustworthy pal Paul Gailey, I was made aware that one of my favorite analytics tools, Post Rank, has just announced it has been acquired by Google. And I don’t think it’s wise to underestimate how important this will be for the world of search and social media.
I suspect…
Continue reading "Why Post Rank Being Acquired by Google Is Huge News for Search"Tags: analytics, Google, post rank, search
Posted at: 12:11 pm in Featured Posts, Marketing, Marketing Analytics and Modeling, SEO Marketing, Social Media, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (804)
A complaint too often heard from Public Relations pros is: “We get no respect.”
It’s not hard to see why many in this field feel that way. We often get ignored by the media, with pitches and calls unanswered. Clients think what we do is easy and that all you have to do to get coverage is be goo…
Continue reading "Shame on you, Burson-Marsteller!"Tags: Burson Marsteller, code of conduct, Ethics, Facebook, Google, Public Relations
Posted at: 10:15 am in Ethics, Featured Posts, Headline, Marketing | Permalink | Comments (17) | Trackbacks (804)
Definition of rehashing: Regurgitating content we’ve all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.
Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. Bu…
Continue reading "Rehashing: The New Boring Marketing Concept"Tags: Content, Content Marketing, Google, originality, publishing, rehashing, search, Social Media, trust, website
Posted at: 10:40 am in 1, Content, Content Marketing, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (20) | Trackbacks (804)
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