And don’t fool yourself for a second thinking that the smarter you are, the more effective you will be in a country other than your homeland. Brainpower is not everything here. It helps but the softer skills such energy, enthusiasm, sensitivity and resiliency work remarkably well in places where you are clueless about the culture.
If you want to learn a little more about core competencies that are required for pure, raw global leadership capabilities, take a peek here.

And what I mean by that — which I explained at great length to the attendees — was if someone were to Google you or your company name, would you be first up (almost like going to bat) in ranking? The higher your ranking, the higher your global presence.
So the more you use social media (blogs, podcasts, YouTube, SecondLife) and social networking (Facebook, MySpace, Twitter), the better off you will be in getting attention to your business via the Internet.
I did a test on my claimed territory which is “global small business” and it came up second. Not bad considering first is a small business directory — not a person or a business. Then, I did a test on “Laurel Delaney” and guess who’s up first? My company.
Go ahead … Google yourself to see whether you have a strong global presence because if you do, the more influential you are in the world marketplace. If you don’t, better get working on the next social media opportunity.