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A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"There are few better websites than the BBC, and there are few organizations that truly get what the Web is about better than the BBC. I came across a set of 15 BBC Web Principles some time ago, and thought, “These should be the principles of the Web.”
Fully seven of the principles could be summari…
Continue reading "7 Main Principles of the Web"The following are the steps involved in professionally managing search…
1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume.
2. Identify the correct search result for each of these searc…
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they go.
After a few turns they end up in the garden. They backtrack, apologize for their ignorance and ask you again for directi…
Continue reading "Google Changes Everything"The Web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
“Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007,” Gemma Simpson wrote for Silicon.com in April 2007. “It’s the second year in a row a tech brand has bea…
Continue reading "Five Key Characteristics of Web Brands"More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice…
Continue reading "The Problem of Dirty Data"Simplicity is highly overrated, according to Donald Norman, a design thinker I very much admire.
“I’m a champion of elegance, simplicity, and ease of use,” Norman writes. “But, as a business person, I also know that companies have to make money, which means they have to deliver the products that t…
Continue reading "Why Simplicity Is Essential to Web Design"