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What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads.
So, why should you want Gen Y …
Continue reading "‘Entitled’ Gen Y: How They Add to the Integrated Hybrid"When I graduated from college in 2007, I didn’t really have a job plan. Contrary to my extreme OCD notion to plan everything, I just knew I wanted to use my public relations and marketing degree. I was 21 years old and ready to take on the business world – build relationships, find contacts and…
Continue reading "Look Beyond The 9-5: Job Versus Career"Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. If you missed it, here’s Part 1.
Lowe: I’ve watched as professional firms are beginning to embrace blogs, podcasting or other social media tec…
Continue reading "Professional Service Firms and Social Networking: Part 2 of 6"