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MarketingProfs Daily Fix Blog
You might have heard I’m a fan of books. Actually, I’m a fan of sharing knowledge. For me, the real benefit of books isn’t in the read but in the ideas they generate. Why? Because as marketers we are our ideas. We get paid (and, sometimes, pressured) to think up new ideas and implement them every…
Continue reading "A Conversation Begets a BIG Idea (and a Brilliant Book)"It is easy to build a Web site these days. And with a raft of online tools and systems like blogs, YouTube, Facebook, MySpace, etc., it is even easier to kick start a blog or social media experiment. But participating or building these does not necessarily constitute a “web strategy.”
What so ofte…
Continue reading "The Importance of a ‘Web Strategy’"When we talk or write or read about strategy, you don’t need to look far before you see the word “engagement.” It is everywhere … but is it, like so many other buzz words, becoming tired? Has it reached its use by date? Or does it still have legs?
I was pondering this while watching that beautif…
Continue reading "The Spectacle Is Everywhere"Have you noticed that so many companies continue to struggle to come to grips with how to reach their customers? Especially online, customers are communicating by using tools such as blogs, podcasts, and wikis, and companies are left wondering what in the world is happening.
They are on the outs…
Continue reading "The Time Has Come to Join the ‘Conversation Age’"
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