Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
Continue reading "The Moneyball-itzation of Marketing"Posts Tagged ‘future of marketing’
Tuesday, August 11, 2009
Wednesday, July 29, 2009
Zero Latency: The Next Arms Race
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your…
Continue reading "Zero Latency: The Next Arms Race"Tuesday, September 23, 2008
Is the Speed of Decision Making Accelerating?
As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between “event” and “action” is rapidly closing.
In the past, managers could take weeks or days to make important decisions, however …
Continue reading "Is the Speed of Decision Making Accelerating?"Are You Prepared for 2013?
Some marketing executives believe the next five years will be similar to the last five years. That’s a dangerous assumption if you take into account the rapid growth rates of technology and data. In fact, there is every reason to believe that the next five years will bring profound changes to how we…
Continue reading "Are You Prepared for 2013?"Monday, October 15, 2007
The Impact of Moore’s Law on Marketing
Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
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