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As a public relations professional, it’s easy to get caught-up in the importance of a news release. You spend hours writing it and tweaking it; the client obsesses over every word of it; it becomes the focal point of your announcement.
This tends to apply to any document that gets put into formal …
Continue reading "The Perfect Pitch Isn’t a Template, It’s a Timeline"Tags: Agency, FriendFeed, monitoring, Pitching, Posterous, PR, Public Relations 2.0, Social Media, Twitter
Posted at: 10:00 am in Featured Posts | Permalink | Comments (5) | Trackbacks (799)
As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in traditional marketer’s distrust/leeriness/general dismissal of new media. When traditional marketers say things like, “New media is a fad for kids,” it’s hard to refute it when…
Continue reading "Do Web 2.0 Names Give Traditional Marketers Pause?"Tags: Flickr, FriendFeed, Pownce, Twitter, Web 2.0
Posted at: 9:30 am in Featured Posts | Permalink | Comments (8) | Trackbacks (799)
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