Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…
Continue reading "Should Recommendations Still Be Trusted?"Posts Tagged ‘fraud’
Monday, January 12, 2009
Should Recommendations Still Be Trusted?
Tags: customer trust, exclusivity, fraud, gut decision making, Madoff, recommendation, Social networking, transparency, trust, Word of Mouth Marketing
Posted at: 7:09 am in Customer Behavior, Customer Relationships, Ethics, Featured Posts, Marketing Leadership, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (826)
