Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
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Monday, October 15, 2007
Thursday, April 5, 2007
The Biggest Threat to Email Marketing…
…is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to “market” email as a communications vehicle to senior management.
This is not just the opinion of this blogger who frequently blames marketers for not educati…
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