Thursday, September 11, 2008

Marketers–What’s in Your Supply Chain?

With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our brands and take ownership of the “customer…

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Tags: customer experience, field to fork, monitoring, supply chain management, track and trace, trust, visibility
Posted at: 8:00 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Leadership | Permalink | Comments (20) | Trackbacks (93)