Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald’s-branded products taste better than its unbranded (but identical) counterparts. This “revelation” is supposed to make us think that…
Continue reading "Taking Responsibility for Our McActions"Posts Tagged ‘fast_food’
Tuesday, August 14, 2007
Monday, June 18, 2007
McMoms: Can McDonald’s Really Handle the Truth?
As Colonel Nathan Jessep in “A Few Good Men,” actor Jack Nicholson practically spits out the line: “You can’t handle the truth.” When I read John Schmeltzer’s June 11th article in the Chicago Tribune about McDonald’s newly launched public relations move toward “transparency” with moms, that’s what…
Continue reading "McMoms: Can McDonald’s Really Handle the Truth?"