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You’ve heard of corporate social media policies—those rules companies are struggling to define to guide appropriate employee online behavior. But what about a brand social media policy? How do you define how your brand should behave in social networks?
I’ve had some really great interactions…
Continue reading "Smart Companies Don’t Ignore Brand Mentions on Social Networks"Tags: American Airlines, brand image, Bubmle Ride, business development, Cision, Comcast, corporate social media policies, CRM, customer care, customer service, Dunkin Donuts, Entrepreneur magazine, Fast Company, gilt group, ideeli, INC Magazine, Jet Blue, LL Bean, Marketing, PR, rue la la, social media policy, Verizon, Virgin America
Posted at: 11:33 am in Customer Relationships, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (20) | Trackbacks (798)
The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…
Continue reading "Tipping Points and the Psychology of Influence"Tags: Duncan Watts, Fast Company, Guy Kawasaki, influence, Malcolm Gladwell, Note to CMO, Persuasion, Principles of Persuasion, Robert Cialdini, Seth Godin, Tipping Point
Posted at: 7:42 am in Featured Posts | Permalink | Comments (11) | Trackbacks (798)
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