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Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?
A recent article in Fast Company titled, “Going for the G…
Continue reading "Glorifying The Gut"Tags: analytics, data driven, decision making, empirical, evidence, experimentation, fact based approach, gut thinking, intuition, Paul Barsch, quant jock, rational
Posted at: 7:47 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (19) | Trackbacks (828)
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