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Want to get exclusive content on our brand Facebook page? “Like” us! Want to participate in our fun new contest? “Like” us! Want to take advantage of the discount? “Like” us!
This is the new hot tactic used by marketers nowadays to get their fan count up. They are constructing the “like” walls. A…
Continue reading "Please Like Us! (Are All Those Facebook ‘Likes’ Worth It?)"Tags: Advertising, customers, Facebook, Marketing, Strategy and Tactics
Posted at: 10:46 am in Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (36) | Trackbacks (1271)
Every family has its own IT person. Whoever knows the most about the digital life usually is also the person called to help a relative install a new printer cartridge or assist another family member in signing up for a free email account. Likewise, companies often have their most online-savvy person…
Continue reading "How to Prevent Your Social Media Strategist From Being Everyone’s Lackey"Tags: business, Facebook, Marketing, Social Media, Strategy and Tactics, Twitter, Web 2.0
Posted at: 2:49 am in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1271)
A guest post by Jason Miller of Zoomerang.
If your employees are already engaging in social platforms, why not empower them as brand advocates? Encouraging your employees to openly discuss your brand online can have a “humanizing” effect, ultimately increasing positive consumer perception.
…
Continue reading "Use the (Work) Force to Build Brand Awareness"Tags: Blogging, Facebook, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 1:07 am in Blogging, Content, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (7) | Trackbacks (1271)
Lists work. But in a world where the lists of things to get done is always growing, do we really need another five things to improve our marketing? Or another three tricks to drive ROI on email blasts? The short answer is no—but I’m going to give you my list anyway. Enjoy!
Tip #1: Use visibl…
Continue reading "5 Fabulous Facebook Tips (Because Who Doesn’t Love a List?)"Tags: Branding, Content, Facebook, Marketing, Marketing Strategy, Social Media, Strategy and Tactics
Posted at: 11:38 am in Content, Content Marketing, Featured Posts, Headline, Marketing, Public Relations, Social Media | Permalink | Comments (7) | Trackbacks (1271)
A guest post by John Haydon of Inbound Zombie.
If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and posted some content for people to comment on. In the first month …
Continue reading "10 Steps to Facebook Success for Your Non-Profit Organization"Tags: analytics, Facebook, Social Media, Strategy and Tactics
Posted at: 9:53 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (10) | Trackbacks (1271)
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…
Continue reading "#MPForum Recap: What Happened in Austin Isn’t Staying in Austin"Tags: Blogging, Content Marketing, Facebook, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Twitter, Web 2.0
Posted at: 11:29 am in Content, Featured Posts, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Marketing Tools, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1271)
How you manage your Facebook presence really depends on your brand. That was the takeaway from today’s session titled “Why Facebook Should be an Essential Ingredient in Your Marketing” at MarketingProfs’ Digital Marketing Forum.
The panel featured some heavyweights of social media, inc…
Continue reading "#MPForum: Speakers Dig Deep In the Heart of Facebook & Discuss How Big and Small Companies Use It"Tags: Facebook, Social Media, Strategy and Tactics
Posted at: 11:03 am in Featured Posts, Marketing | Permalink | Comments (1) | Trackbacks (1271)
A guest post by Chester Frazier of Definition Systems.
When I, as a chief technology officer, put together an organization’s strategic technology plan and get down to the web-presence section, I typically inquire about their current efforts. Usually, I hear that they have a Facebook page. But w…
Continue reading "5 Reasons Why My Clients Are Not Using Social Media"Tags: customers, Facebook, Marketing, Social Media, Web 2.0
Posted at: 4:02 am in Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (24) | Trackbacks (1271)
You’ve had a crazy work day, so you pop into the Mega Mocha World for your favorite blended drink. Just because you want to connect with friends, you write about the mocha minute on your Facebook Wall. That sentence you posted may have put an advertising machine in motion.
Now, Mega Mocha World h…
Continue reading "You’re Writing Ads … and You Didn’t Even Know It"Tags: Advertising, customers, Facebook, social_media, Strategy and Tactics
Posted at: 11:54 am in Advertising, Content, Customer Relationships, Ethics, Featured Posts, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1271)
A guest post by digital media expert Simon Buckingham, CEO of Appitalism.com
With more than 500 million active members and a captive user base, Facebook is a booming business with a user base can best be described as the goose that lays the golden eggs. Facebook’s users provide the social net…
Continue reading "5 Ways That Facebook Could Better Handle Privacy Concerns"Tags: Content Marketing, customer experience, Facebook, Social Media, Web 2.0
Posted at: 4:19 am in Customer Relationships, Ethics, Featured Posts, Marketing, Social Media | Permalink | Comments (1) | Trackbacks (1271)
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