MarketingProfs Daily Fix Blog

Posts Tagged ‘Facebook’

Monday, July 11, 2011

Baby, We Were Born to Market: Springsteen on Social Media Marketing

For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….

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Tags: bruce springsteen, Charlie Sheen, clarence clemons, E Street Band, Facebook, Marketing, Social Media, Social networking, Twitter
Posted at: 10:12 am in 1, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (41) | Trackbacks (1593)

Friday, June 17, 2011

5 Free & Easy-to-Use Listening Tools for Monitoring Social Media

A guest post by Jason Miller of Zoomerang.

Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers’ wants and needs. Do you wonder what your customers are saying about your product or service across…

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Tags: customer experience, Facebook, Google, Marketing, Social Media, Strategy and Tactics
Posted at: 9:56 am in Customer Behavior, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1593)

Tuesday, May 17, 2011

Shame on you, Burson-Marsteller!

A complaint too often heard from Public Relations pros is: “We get no respect.”

It’s not hard to see why many in this field feel that way. We often get ignored by the media, with pitches and calls unanswered. Clients think what we do is easy and that all you have to do to get coverage is be goo…

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Tags: Burson Marsteller, code of conduct, Ethics, Facebook, Google, Public Relations
Posted at: 10:15 am in Ethics, Featured Posts, Headline, Marketing | Permalink | Comments (17) | Trackbacks (1593)

Friday, May 13, 2011

5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them)

Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to…

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Tags: customer experience, Email Marketing, Facebook, interactive marketing, Marketing, Social Media, Twitter
Posted at: 10:15 am in Content, Customer Behavior, Email Marketing, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (8) | Trackbacks (1593)

Wednesday, May 4, 2011

Facebook Deals: Why the Network is the Big Deal

Did Groupon miss out on a glorious opportunity a few months ago to become billionaires and worry about what was coming next to someone else? OK, so that’s probably a bit of a dramatic statement to make so early into the social couponing game, but with the introduction this week of Facebook Deals, it…

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Tags: Facebook, facebook deals, Groupon
Posted at: 10:17 am in Customer Relationships, Featured Posts, Headline, Marketing, Product and Services Marketing | Permalink | Comments (4) | Trackbacks (1593)

Tuesday, May 3, 2011

What’s the Worst Marketing Advice You Ever Received?

Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.)

But what about bad business advice? What’s the worst advice you’ve even received? D…

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Tags: customer service, Facebook, Marketing, Strategy and Tactics
Posted at: 10:14 am in Customer Relationships, Ethics, Featured Posts, Headline, Marketing, Strategy and Tactics | Permalink | Comments (30) | Trackbacks (1593)

Monday, May 2, 2011

Is It an Evil Empire (Avenue)?

The new social media darling is a “game” called Empire Avenue. While some people are flocking to it, others are calling it outright evil. I’m curious about your take.

The game basics are:

People’s social media profiles are turned into entities that you can own stock in.
Your entity grows in…

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Tags: customer experience, Facebook, Marketing, Social Media, Strategy and Tactics, Twitter
Posted at: 10:09 am in Content, Customer Relationships, Ethics, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (10) | Trackbacks (1593)