I’ve never called myself a social media guru or maven… but I do know a thing or two about social media. One of the things that I know is calling your customers fat, insulting their intelligence, and telling them to f*ck off (especially if you do that all at once!) is generally frowned upon.
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Posts Tagged ‘Facebook’
Friday, November 30, 2012
Social Media Tip: Don’t Tell Your Customers to [Bleep] Off on Facebook
Tags: customer experience, customer service, customers, Facebook, Marketing, Social Media, social_media
Posted at: 4:49 pm in Customer Behavior, Customer Relationships, Featured Posts, General Management, Public Relations, Social Media | Permalink | Comments (3) | Trackbacks (1544)
Wednesday, November 21, 2012
A Marketer’s Thanksgiving
Ah, Thanksgiving. Here in the US, it’s a time when we pack ourselves full of food, friends, football, and family. It’s a day when we give thanks for our good fortune and opportunities. And it’s a time to generously remember those who have less in the way of both.
Thanksgiving might be in late fal…
Continue reading "A Marketer’s Thanksgiving"Tags: Blogging, Facebook, Marketing, Social Media, Twitter
Posted at: 10:11 am in Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (1) | Trackbacks (1544)
Thursday, November 1, 2012
What’s the Role of Transmedia Storytelling in Marketing?
Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…
Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"Tags: audiences, banner ads, consumers, engagement, entertainment education, Entertainment Industries Council, entertainment industry, Facebook, health and social issues, Hollywood writers and creators, marketing tactics, mobile phones, multiple channels, Nedra Kline Weinreich, nonprofit marketing, nonprofits, PRISM Awards, product placement, products, stories, storytelling, television, transmedia storytelling, TV, TV commercials, Twitter, YouTube
Posted at: 10:02 am in Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (10) | Trackbacks (1544)
Monday, October 29, 2012
Six Ways to Check If You Have ‘Like’ Integrity
Was it really only in June 2010 that Facebook replaced “Become a Fan” with the now ubiquitous Like button?
I’ve been watching the online behavior this one deceptively simple change has spawned, and I’ve seen how other sites and apps, such as Google+, LinkedIn and Instagram, have replicated it…
Continue reading "Six Ways to Check If You Have ‘Like’ Integrity"Tags: Facebook, Social Media, Social networking
Posted at: 10:00 am in Ethics, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (6) | Trackbacks (1544)
Friday, October 19, 2012
Free Friday: Colorful, Fun E-Cards From the Lighter Side of Marketing
On this Free Friday, we’re offering some fun and colorful e-cards from our MarketingProfs Facebook album, SnarketingProfs (see what we did there?).
Just share them on your own Facebook page to tell the world, “I’m in marketing, and I have a sense of humor about that fact.”
Whether about juggli…
Continue reading "Free Friday: Colorful, Fun E-Cards From the Lighter Side of Marketing"Tags: Facebook, Marketing, MarketingProfs, SnarketingProfs, Social Media
Posted at: 10:00 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (3) | Trackbacks (1544)
Tuesday, August 28, 2012
How Facebook Timeline Affects Sponsored Stories
A guest post by Craig Robinson.
When Facebook first burst onto the scene, it was an advertiser’s dream: millions of unique visitors every day and endless potential to advertise on a site that was still in its infancy.
Facebook quickly changed, however, and it continues to do so. Every few mo…
Continue reading "How Facebook Timeline Affects Sponsored Stories"Tags: Advertising, Facebook, Marketing, Social Media
Posted at: 1:24 pm in Customer Behavior, Featured Posts, Marketing, Social Media | Permalink | Comments (1) | Trackbacks (1544)
Wednesday, July 11, 2012
Snack-Sized Smarts: Guy Kawasaki Talks About Google+, Facebook, and Inner Nobility
Guy Kawasaki is my guest on this week’s episode of the Marketing Smarts podcast. For folks stretched for time, I’m giving a sampler plate of five bon mots uttered by Guy in the course of our conversation. Enjoy!
1. “Bulleted lists or even numbered lists show that there’s an organized mind behind…
Continue reading "Snack-Sized Smarts: Guy Kawasaki Talks About Google+, Facebook, and Inner Nobility"Tags: Apple, EdgeRank, Facebook, Google, Guy Kawasaki, Macintosh, Mashable
Posted at: 10:01 am in Featured Posts, Headline, Marketing Smarts, Marketing Tools, Social Media | Permalink | Comments (0) | Trackbacks (1544)
Tuesday, June 19, 2012
Millennials May ‘Like’ Your Brand, But They May Not Get Engaged to It
All businesses love to boast about how many “likes” they have on Facebook. For example, Arby’s—the fast food chain known for its roast beef sandwich and curly fries—recently celebrated its one million “likes” on Facebook. Arby’s fans will even receive a free t-shirt in appreciation.
The numb…
Continue reading "Millennials May ‘Like’ Your Brand, But They May Not Get Engaged to It"Tags: customers, Facebook, Millennials, Social Media, Strategy and Tactics
Posted at: 2:26 pm in Customer Relationships, Featured Posts, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1544)
Friday, June 15, 2012
Free Friday: Learn About Successful Facebook Marketing
How crazy-popular is Facebook? More than 55% of the worldwide Internet population uses it.
So, how are you doing in your efforts to reach your target audience via Facebook?
If your answer was a mumble about your Facebook efforts needing a boost, that’s all right. We’ve got just the seminar t…
Continue reading "Free Friday: Learn About Successful Facebook Marketing"Tags: Content, Facebook, Social Media, Strategy and Tactics
Posted at: 1:08 pm in Content Marketing, Customer Relationships, Featured Posts, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1544)
Monday, April 9, 2012
Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?
For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. She might be thrilled. But you can’t help but feel a sense of doom about the whole arrangement.
The sense of foreboding is beca…
Continue reading "Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?"Tags: Content, Content Marketing, Facebook, Instagram, Marketing Tools, storytelling
Posted at: 6:40 pm in 1, Featured Posts | Permalink | Comments (10) | Trackbacks (1544)
