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With 98% of recruiters using social media in 2012 and the greatest opportunity for the staffing industry in 2013 being “access to passive candidates via social media,” the potential payoff for taking advantage of LinkedIn, Facebook, and Twitter for recruiting has never been stronger.
My compa…
Continue reading "Looking to Hire or Be Hired? Turn to Social Media (Job Recruiters Love It, Too)"Tags: Career, decision making, Facebook, Innovation, job recruiting, Marketing, Social Media
Posted at: 9:42 am in Featured Posts, General Management, Headline, Social Media | Permalink | Comments (0) | Trackbacks (1301)
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
For those folks who couldn’t make it to iStrategy Mi…
Continue reading "iStrategy Miami: Crucial Takeaways From the Digital Marketing Event"Tags: business, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 9:55 am in Featured Posts, Headline, Marketing Strategy, Marketing Thought Leadership, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (1) | Trackbacks (1301)
What makes a person a marketer? What identifies a marketer from other folks in an organization? (Besides the obvious fact that the person works in Marketing.)
We took a light-hearted approach to that question and asked the MarketingProfs Facebook group to finish this sentence: “You know you’re a …
Continue reading "You Know You’re a Marketer If… [Slide Show]"Tags: Facebook, humor, Marketing, MarketingProfs, Social Media
Posted at: 10:03 am in Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (6) | Trackbacks (1301)
Facebook’s News Feed is one of the most viewed pages on the Web. Any significant changes impact broad swaths of businesses, with sweeping consequences to partners, publishers, and users. Even without changes to EdgeRank, the new Facebook News Feed design changes will deliver a tangible performance…
Continue reading "What the New Facebook News Feed Means for Marketers"Tags: Advertising, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 10:03 am in Advertising, Content, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (2) | Trackbacks (1301)
At Wistia, we’ve had great luck in the past with Facebook sidebar advertising.
We’ve even received messages from people who were happy they saw our ads.
They were happy enough to even write a post on our Facebook wall and share some of those positive feelings with us.
Here’s an example of …
Continue reading "Facebook Newsfeed Advertising: Why We Won’t Do That Again"Tags: Advertising, customer experience, customers, Facebook, Marketing, Social Media
Posted at: 10:03 am in Advertising, Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Social Media | Permalink | Comments (13) | Trackbacks (1301)
Over 100 million people watch the Super Bowl every year, and many aren’t interested in the football itself. No, many come simply to see some of the freshest and most entertaining ads on the planet. The Super Bowl is a three-hour plus parade of comedy, creativity, polish, technical wizardry, and high…
Continue reading "Advertisers Step up Their Game for Super Bowl 2013"Tags: Advertising, Content, Content Marketing, customer experience, Facebook, Marketing, social_media, Strategy and Tactics
Posted at: 11:06 am in Content Marketing, Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (1301)
Are you using your company’s Facebook page the best way that you can? Or did you create a page, put up a few posts, and figure customers will like you because of your inherent awesomeness?
Unfortunately, awesomeness alone doesn’t guarantee lots of followers. You have to work to engage your custom…
Continue reading "Three Ways You’re Pushing Away Customers on Facebook… and 11 Ideas for Engaging Them [Slide Show]"Tags: customer experience, customers, Facebook, Marketing, MarketingProfs, Social Media, Strategy and Tactics
Posted at: 10:51 am in Content, Content Marketing, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (4) | Trackbacks (1301)
In a recent MarketingProfs PRO Seminar, Intel’s Ekaterina Walter said, “For marketers, Facebook is definitely a rented land.”
What Ekaterina meant was that, despite all the benefits a company may derive from building and cultivating a presence on Facebook, that company remains a tenant in Face…
Continue reading "Are You a Digital Sharecropper?"Tags: Amazon, eBay, Facebook, Google, Marketing Podcast
Posted at: 11:03 am in Content Marketing, Customer Relationships, Featured Posts, Headline, Marketing Smarts, Social Media | Permalink | Comments (2) | Trackbacks (1301)
In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on.
Yet “passion” is irrational. Philosophically speaking, …
Continue reading "Be Passionate About Your Work (Even If That Makes You Irrational)"Tags: Facebook, Mark Zuckerberg, passion in marketing, success stories
Posted at: 11:02 am in Featured Posts, Headline, Marketing Leadership, Marketing Smarts | Permalink | Comments (6) | Trackbacks (1301)
Before we venture too deeply into 2013, let’s take a moment to make sure we’ve everything we need for the journey.
What lessons were learned in 2012 that we can apply to this new year? What amazing insights and brilliant tips should we carry with us in 2013?
We can find answers to those ques…
Continue reading "The 12 Hottest MarketingProfs Articles of 2012"Tags: Content, customers, Email Marketing, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 11:01 am in Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (1301)
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