Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Continue reading "A Social Media Wish List for 2012"Tags: Content, custom content, Facebook, Google, LinkedIn, Marketing, posts, Social Media, Social networking, Twitter
Posted at: 10:44 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (16) | Trackbacks (827)
A guest post by Greg Scott.
Everybody loves and hates Facebook at times. It’s a great way to build your brand, whether you’re a business, a band, or a worthy cause. You can get fans quickly, spread the word, and create an online community using Facebook’s ready-made platform.
But it just…
Continue reading "How to Deal With Haters on Your Facebook Fan Page"Tags: customers, Facebook, Social Media, Strategy and Tactics
Posted at: 11:00 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (827)
You’ve been hearing about content marketing for years now. You’ve attended several webinars and read countless blog posts and even a few books on the topic. You know content marketing can do big things for your brand. The only problem is: The powers that be may not know enough about content.
It i…
Continue reading "How to Get Your Senior Team Excited About Your Content Strategy"Tags: Blogging, Content, Facebook, Marketing, Social Media, Strategy and Tactics, Twitter
Posted at: 9:33 am in Blogging, Content, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Marketing Tools, Social Media | Permalink | Comments (2) | Trackbacks (827)
It emerged yesterday from Hitwise that Groupon’s website traffic has declined by nearly 50% in recent months. So, what now for the voucher site, which was touted as a multibillion dollar takeover target just this summer?
We discussed a couple of months ago that Groupon missed a huge opportunity n…
Continue reading "Does Groupon Need Saving?"Tags: deals, Facebook, Groupon, vouchers
Posted at: 9:57 am in Customer Relationships, Featured Posts, Headline, Marketing, News, Strategy and Tactics | Permalink | Comments (7) | Trackbacks (827)
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of…
Continue reading "Has Personalized Filtering Gone Too Far?"Tags: algorithms, Facebook, filtering, Google, Match.com, Online Advertising, PageRank, personal freedoms, security and privacy
Posted at: 9:56 am in Content, Featured Posts, Headline, Marketing Analytics and Modeling, Social Media | Permalink | Comments (10) | Trackbacks (827)
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
Continue reading "How to Rev Up Your Email List’s Growth through Social Sharing"Tags: Blogging, Email Marketing, Facebook, Marketing, Social Media, Twitter
Posted at: 9:52 am in Campaign Management, Customer Relationships, Email Marketing, Featured Posts, Headline, Marketing Automation, Segmentation and Targeting | Permalink | Comments (6) | Trackbacks (827)
A guest post by Sujata Ramnarayan of SMStrat.
Recently, myriad companies have started their own web stores within Facebook. This is a nascent and tentative move for some. However, looking at what impact digital media is having on marketing strategy overall can give you better direction on how to …
Continue reading "Why Your Website Still Matters (Even With Social Media)"Tags: Content, Facebook, Social Media, Strategy and Tactics
Posted at: 9:56 am in Blogging, Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (13) | Trackbacks (827)
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….
Continue reading "Baby, We Were Born to Market: Springsteen on Social Media Marketing"Tags: bruce springsteen, Charlie Sheen, clarence clemons, E Street Band, Facebook, Marketing, Social Media, Social networking, Twitter
Posted at: 10:12 am in 1, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (41) | Trackbacks (827)
A guest post by Jason Miller of Zoomerang.
Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers’ wants and needs. Do you wonder what your customers are saying about your product or service across…
Continue reading "5 Free & Easy-to-Use Listening Tools for Monitoring Social Media"Tags: customer experience, Facebook, Google, Marketing, Social Media, Strategy and Tactics
Posted at: 9:56 am in Customer Behavior, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (10) | Trackbacks (827)
A guest post by Darrell Davis of MediaFiche.
According to Google engineer Matt Cutts, over 200 “signals” are used in the company’s search engine algorithm. And while the algorithm is top-secret, the desired goal—relevant search results—is not.
The basic premise makes sense. Create u…
Continue reading "“Likes” Rival Links as Google Takes Page From Facebook"Tags: Facebook, Social Media, Strategy and Tactics
Posted at: 10:07 am in Content, Featured Posts, Headline, Marketing, SEO Marketing, Social Media | Permalink | Comments (2) | Trackbacks (827)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
