A key tenet for data-driven marketing professionals is fact-based decision-making. However, something strange is occurring in scientific studies, where tested and proven results are becoming difficult to replicate. The challenge for marketing professionals is to realize that what is true today may…
Continue reading "Good Today, Bad Tomorrow: The Squishiness of Facts"Posts Tagged ‘experimentation’
Thursday, January 6, 2011
Good Today, Bad Tomorrow: The Squishiness of Facts
Tags: confirmation bias, conflict of interest, data driven marketing, decline effect, evidence based marketing, experimentation, facts, psychology, scientific method, statistics
Posted at: 11:55 am in Featured Posts, Headline, Marketing Analytics and Modeling, Marketing Strategy | Permalink | Comments (9) | Trackbacks (829)
Wednesday, August 18, 2010
Sad Shoppers Spend (Sniffle) More
If you are depressed or even a little bit sad, keep your wallet at home. That’s the advice from experiments conducted by social psychologists at Harvard, Stanford and other universities. Behavioral research studies show that “feeling sad” may cause people to overpay for commodities at the…
Continue reading "Sad Shoppers Spend (Sniffle) More"Tags: behavioral economics, buying, consumer psychology, Emotion, experimentation, rational decision making
Posted at: 11:46 am in Customer Behavior, Featured Posts, Headline, Marketing | Permalink | Comments (7) | Trackbacks (829)
Thursday, October 25, 2007
Glorifying The Gut
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?
A recent article in Fast Company titled, “Going for the G…
Continue reading "Glorifying The Gut"Tags: analytics, data driven, decision making, empirical, evidence, experimentation, fact based approach, gut thinking, intuition, Paul Barsch, quant jock, rational
Posted at: 7:47 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (19) | Trackbacks (829)
