Monday, September 14, 2009

Beating The Placebo Effect: Red Pill or Blue?

Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?

Since 1962, double blind testing wit…

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Tags: Branding, customer expectations, experimentation and testing, neuroscience, placebo effect, social cues
Posted at: 9:40 am in Branding, Customer Behavior, Featured Posts, Market Research, Marketing, Marketing Strategy, Promotional Strategies | Permalink | Comments (13) | Trackbacks (181)