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Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?
Since 1962, double blind testing wit…
Continue reading "Beating The Placebo Effect: Red Pill or Blue?"Tags: Branding, customer expectations, experimentation and testing, neuroscience, placebo effect, social cues
Posted at: 9:40 am in Branding, Customer Behavior, Featured Posts, Market Research, Marketing, Marketing Strategy, Promotional Strategies | Permalink | Comments (13) | Trackbacks (856)
You are a lovely Marketer and all you want is the coveted Marketer of the Year award. Yet your website conversion rate is stuck at 2%… no matter how hard you try. It’s not your fault. There are three forces that are working against you… .
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If you do not have an active experimentation …
Tags: a/b_testing, avinash kaushik, experimentation and testing, google_website_optimizer, multi-variate testing, multivariate_testing, offermatica, optimost, sitespect
Posted at: 8:49 am in Featured Posts | Permalink | Comments (7) | Trackbacks (856)
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